Collaboration, Innovation, Organization Performance, Cost Reduction, Customer Retention, Automotive Parts


          The objective of this study is to examine the collaboration and innovation influencing the organization performance of Thailand’s automotive parts industry. Thailand’s continuing economic growth has been partly attributed to the export automotive production industry that has also established Thailand as the automotive parts production base for ASEAN. Both industries have evolved into Thailand’s key industries with the largest export values. Quantitative research method was employed to study 250 automotive parts entrepreneurs in Thailand. Questionnaires were used to collect data and SEM statistical modeling technique was used in the data analysis. The research found that organizations with significant emphasis on supplier, internal and customer collaboration to be able to create product, process, service and organization innovation that had significant impacts on the organization performance of Thailand’s automotive parts industry regarding customer retention, employee satisfaction, cost reduction and organization growth.

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