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The JBRMR is a scholarly and refereed journal
that provides an authoritative source of
information for scholars, academicians,
and professionals in the fields of business
and retail management. The journal promotes
the advancement, understanding, and practice
of business & retail management. Manuscripts
offering theoretical, conceptual, and practical
contributions are encouraged.
Objectives
The objectives of the JBRMR are to attract
and publish theoretical, conceptual, and
empirical manuscripts from academics and
professionals from all disciplines regarding
a wide range of contemporary issues in business
and retail management. The aims of the journal
are to disseminate knowledge; provide a
learned reference in the field; and facilitate
communication between academic and research
experts, and executives. |
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Dr
P.R.Datta [Editor]
Journal of Business &
Retail Management Reserach [JBRMR]
Brent House , 214 Kenton Road
harrow Middlesex HA3 8BT
Tel: 0044-2089091117
Fax: 00442089092120
e-mail: editor@jbrmr.com |
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Readership
The readership for this journal includes
academics, researchers, professionals, and
executives engaged in business and retailing.
Contents
JBRMR will publish original, high quality,
theoretical, conceptual and empirical manuscripts
from academicians, researchers, and professionals.
Subject
Coverage
The coverage of JBRMR includes, but not
limited to, the following subjects pertaining
to business and/or retail management:
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•
Emerging advances in business and its
applications
• Management
and retail marketing
• Business
management
• Business policies,
strategies, and performance
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Creativity in Internet management and
retailing
• Innovation and
product development
• Business
strategies
• Marketing management
and strategies
• Business
and retail research
• B2B
and B2C management
• Relationship
management
• Consumer behaviour
• Customer relationship management
• Public relations and retail
communication
• International
business issues
• Business
policy and decision-making
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Business security and privacy issues
• Business ethics and legal issues |
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Volume 2 Issue 1 |
October 2007 |
ISSN
1751-8202 |
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