Keyword

Retail Merchandising; In-store design; Retail image; Point of purchase; Atmospherics

Abstract

The retail sector in India is witnessing rejuvenation as traditional markets make way for new formats such as departmental stores, hypermarkets, supermarkets, specialty stores, shopping centers, multi-storied malls and the huge complexes that offer shopping, entertainment and food all under one roof. To create customer traffic and to increase the sales, retailers are using various Merchandising techniques. Retail merchandising instantly motivates a consumer to buy a product and act as a silent salesman. The biggest challenge for organised retailing is to create an environment that pulls in people and makes them to spend more time on shopping. This paper focuses on various merchandising strategies used in modern retail formats in India.


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