Retail internationalization: Lessons from "Big Three" global retailer's failure cases
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Due to saturated domestic markets many retailers seek potential growth and profits in the global market. After reviewing internationalization failures of big three global retailers, Wal-Mart, Carrefour, and Tesco, three important factors emerged which other retailers should consider as they plan strategies for internationalization and expansion. They are (1) adapting to host culture and market; (2) attaining competitive advantages in the new market; and (3) achieving global mindset and strategy. Findings of this paper can help retailers implement their internationalization strategies for the success in the global market.
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How to Cite
Ryu, J. S. & Simpson, J. J.. (2013). Retail internationalization: Lessons from "Big Three" global retailer's failure cases. Journal of Business and Retail Management Research, Volume 06 Issue 1.
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APA
Ryu, J. S. & Simpson, J. J.. (2013). Retail internationalization: Lessons from "Big Three" global retailer's failure cases. Journal of Business and Retail Management Research, Volume 06 Issue 1.
MLA
Ryu, Jay Sang, and Jeff J. Simpson. "Retail internationalization: Lessons from "Big Three" global retailer's failure cases." Journal of Business and Retail Management Research, Volume 06 Issue 1, 2013.
Chicago
Jay Sang Ryu and Jeff J. Simpson. "Retail internationalization: Lessons from "Big Three" global retailer's failure cases." Journal of Business and Retail Management Research Volume 06 Issue 1 (28 Jan 2013).
Harvard
Ryu, J. S. & Simpson, J. J. (2013) Retail internationalization: Lessons from "Big Three" global retailer's failure cases. Journal of Business and Retail Management Research, Volume 06 Issue 1
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