Topic Browsing
pop-up stores
This topic currently groups 1 published articles across 1 issues.
Topic coverage
18 active archive topics surfaced from published keywords
Topic Article
Defining Pop-up Stores
Ghalia Boustani
Volume 16 Issue 01 · 30 Oct 2021
Purpose of the research: The purpose of this paper is to define pop-up stores. Design/Methodology: Adopting an exploratory research design, semi-structured interviews and field observations were undertaken with brand ma…