Consumer Behaviour
This topic currently groups 9 published articles across 9 issues.
Social media marketing activities and purchase intention among bottom-of-the-pyramid consumers: The moderating role of sustainability perception in Egypt's FMCG sector
Sara Mohamed Abdelaziz El-Menawy • Noha Magdy Kamel El-Sharawy
Volume 21 Issue 01 · 29 Sep 2026
Despite the rapid expansion of social media marketing in emerging markets, literature has substantially neglected the Bottom of the Pyramid consumer segment in MENA markets. In Egypt, nearly 30% of the population reside…
Colour and consumer buying behaviour in the UK fashion industry
Anderson Akende Chiboola Mulenga • Palto Datta
Volume 20 Issue 01 · 01 Nov 2025
Purpose: To investigate how colour influences various consumer buying behaviours in the UK fashion industry. Examining how colour impacts consumer purchase intentions and emotional responses, especially in impulsi…
The impact of sustainable practices on consumer behaviour in the UK automobile sector
Mamta • Palto Datta
Volume 18 Issue 02 · 28 May 2024
Purpose: Sustainability plays a crucial part in consumer decision-making in a world that is changing quickly and where social and environmental issues are of utmost significance. With an emphasis on comprehending how su…
An investigation of the factors associated with consumer behaviour at arrival, check-in and the check-out process: A case study Marriott International Inc. in the UK
Csaba Fagyas • Palto Datta
Volume 17 Issue 02 · 03 May 2023
Purpose – This research study aims to examine different influential elements that affect consumer behaviour starting from their arrival at check-in and throughout the check-out process in the context of Marriott I…
Investigating new consumer behaviour dimensions in grocery retailing: some evidence from Southern Italy
Vincenzo Basile
Volume 14 Issue 01 · 29 Sep 2019
The post-modern consumer is an entirely new figure and represent one of the strategic factors in terms of consumer beahaviuor and purchase intentions. The studies on grocery retailing industry is considered constantly a…
A study of factors influencing customer's purchasing behaviours of gold ornaments
Navarwan Chaisuriyathavikun • Prattana Punnakitikashem
Volume 10 Issue 3 · 17 Jul 2016
Since late 2013, the demand for gold ornaments in Thailand has been increasing after the global economic crisis had less impact on gold prices. The purpose of this study was to investigate factors influencing customer&r…
A study of consumer purchase behavior in organized retail outlets.
B.V.Sangvikar • Hemant J. Katole
Volume 07 Issue 1 · 18 Jul 2013
In this research paper researchers basically focused on behaviour of consumer mainly on purchasing pattern in various store formats and store preference on the basis of product availability, spending pattern, consumers…
The Role of Price as a Determining Factor in Grocery Retail Store Patronage
Professor Ogenyi Omar • Kareem O. Abisoye
Volume 02 Issue 2 · 28 Feb 2012
The purpose of this study is to examine the role price as a determining factor in consumer patronage of grocery retail stores in the United Kingdom. A cross-section of grocery consumers (n = 250) constitutes the sample…
The Impact of Malls on Small Retailers
Dr. R. K. Srivastava
Volume 03 Issue 1 · 27 Feb 2012
Purpose: The research presented here builds a picture of the changing face of retail taking place in India which is a country poised to become a retail power house. India has well over 12 million outlets of all styles a…