Topic: electronic banking satisfaction.

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electronic banking satisfaction.

This topic currently groups 2 published articles across 2 issues.

Topic coverage 18 active archive topics surfaced from published keywords

Topic Article

Exploring electronic -loyalty antecedents in Egyptian commercial banks; Electronic customer relationship management and banking electronic satisfaction

Hadeer Helal M. Rashwan • Abdelaty L. M. Mansi • Heba E. Hassan

Volume 14 Issue 02 · 28 Apr 2020

Identifying factors that influence customer's e-loyalty is paramount for commercial banks to develop successful marketing strategies to form a broad base of customers that practice online transaction.  So, this…

Electronic Customer Relationship Management Electronic Communication Channels Customization Strategy intentions to repeat electronic transactions positive words of mouth Electronic Banking Satisfaction.

Topic Article

The impact of the E- CRM (expected security and convenience of website design) on E- loyalty field study on commercial banks

Hadeer Helal M. Rashwan • Abdelaty Lasheen M. Mansi • Heba E. Hassan

Volume 14 Issue 01 · 29 Sep 2019

This study aimed to investigate the micro-linkages between electronic customer relationship management (E-CRM) and electronic loyalty of customers, through electronic banking satisfaction as a mediator variable. specifi…

E-CRM expected security convenience of website design E-loyalty electronic banking satisfaction.