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SME's
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Topic Article
Global Vs. Local-The Hungarian Retail Wars
Charles S. Mayer • Reza M. Bakhshandeh
Volume 10 Issue 1 · 04 Nov 2015
In this paper we explore the impact of the ivasion of large global retailers into the Hungarian FMCG space. As well as giving the historical evolution of the market, we also show a recipe on how the local SME’s ca…