Research Article
Volume 10 Issue 1
Global Vs. Local-The Hungarian Retail Wars
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Abstract
Research summary
In this paper we explore the impact of the ivasion of large global retailers into the Hungarian FMCG space. As well as giving the historical evolution of the market, we also show a recipe on how the local SME’s can cope with the foreign competition. “If you can’t beat them, at least emulate them well”.
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Article History
Published
04 Nov 2015
How to Cite
Mayer, C. S. & Bakhshandeh, R. M.. (2015). Global Vs. Local-The Hungarian Retail Wars. Journal of Business and Retail Management Research, Volume 10 Issue 1.
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APA
Mayer, C. S. & Bakhshandeh, R. M.. (2015). Global Vs. Local-The Hungarian Retail Wars. Journal of Business and Retail Management Research, Volume 10 Issue 1.
MLA
Mayer, Charles S., and Reza M. Bakhshandeh. "Global Vs. Local-The Hungarian Retail Wars." Journal of Business and Retail Management Research, Volume 10 Issue 1, 2015.
Chicago
Charles S. Mayer and Reza M. Bakhshandeh. "Global Vs. Local-The Hungarian Retail Wars." Journal of Business and Retail Management Research Volume 10 Issue 1 (04 Nov 2015).
Harvard
Mayer, C. S. & Bakhshandeh, R. M. (2015) Global Vs. Local-The Hungarian Retail Wars. Journal of Business and Retail Management Research, Volume 10 Issue 1
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