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world-mindedness
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Consumer Ethnocentrism in the Jordanian Market: The Impact of Socio-psychological Variables on Consumer Ethnocentric Tendencies
Saeb Farhan Al Ganideh
Volume 05 Issue 1 · 24 Feb 2012
The concept of consumer ethnocentrism can improve the understanding of how consumers evaluate domestic and foreign products. Consumer ethnocentrism can be considered as a global trend; however, there are differences in…