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Consumer's behavior and rice attributes for Thai HomMali Rice in Sichuan Province of China
Isriya Nitithanprapas Bunyasiri • Prapinwadee Sirisupluxana
Volume 12 Issue 2 · 20 Jan 2018
Thailand has slowly regained its rice market share in China since 2014 after the abolishment of the rice pledging policy. With impressive economic growth, huge population and the Look West Policy of China created a grea…