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market development strategy
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Topic Article
The mediating effect of cost leadership on the relationship between market penetration, market development, and firm performance.
Sidi Bello Alkasim • Haim Hilman • Abdul Manaf bin Bohari • Shahmir Sivaraj Abdullah • Mohd Rashdan Sallehddin
Volume 12 Issue 3 · 20 Apr 2018
The main objective of this study is to examine strategic alignment and implementation perspective of manufacturing based of SMEs in Nigeria. The study established t…