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brick and mortar stores
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Topic Article
Dimensions of point of purchase factors in impulsive buying of women's skincare cosmetics in India
Ambica Prakash • Ajay Sharma
Volume 10 Issue 2 · 25 Apr 2016
Impulsive buying is a much talked and researched subject particularly in view of the immense business that it generates all over the world. The point of purchase factors in brick and mortar stores play a crucial role in…