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Customer service.
This topic currently groups 1 published articles across 1 issues.
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Topic Article
An Exploratory Investigation into the Interpretation And Perceived Importance of Internal Marketing, from the Perspective of Employees.
Mbago Ndifuna Hamza
Volume 04 Issue 1 · 09 Sep 2013
Internal marketing has been present as a concept in business literature for many decades, yet there appears to be no clear definition as to its actual purpose, its benefits, or who should implement such an initiative, i…