How to win back the disgruntled consumer? The omni-channel way
Article Metrics Report
Views, downloads, citations, engagementCited by
Current citation countResearch summary
In a conventional wisdom, it was believed that in traditional consumer journey, consumer will engage in an extended consideration and evaluation before entering into the loyalty loop. But with the emergence of online and offline advocacy the modern consumers may skip various traditional phases and may directly enter into loyalty loop. Being well informed and empowered modern-day consumer would wait hardly few seconds before he shifts loyalty to the rival brands. Hence, the retailers and marketers need to deal with well informed and empowered consumers who are disloyal to the core. Therefore, this paper proposes the adoption of Omni-channel marketing as a strategy to deal with disloyal customers. This study is both analytical and theoretical in nature and is based on the secondary data as well as extensive review of literature on the subject.
Article History
How to Cite
Shetty, A. S., S, J., & Kalghatgi, J. R.. (2018). How to win back the disgruntled consumer? The omni-channel way. Journal of Business and Retail Management Research, Volume 12 Issue 4.
Citation Context
APA
Shetty, A. S., S, J., & Kalghatgi, J. R.. (2018). How to win back the disgruntled consumer? The omni-channel way. Journal of Business and Retail Management Research, Volume 12 Issue 4.
MLA
Shetty, A. Shivakanth, et al.. "How to win back the disgruntled consumer? The omni-channel way." Journal of Business and Retail Management Research, Volume 12 Issue 4, 2018.
Chicago
A. Shivakanth Shetty, Jeevananda. S, and Jayanth R. Kalghatgi. "How to win back the disgruntled consumer? The omni-channel way." Journal of Business and Retail Management Research Volume 12 Issue 4 (04 Jul 2018).
Harvard
Shetty, A. S., S, J., & Kalghatgi, J. R. (2018) How to win back the disgruntled consumer? The omni-channel way. Journal of Business and Retail Management Research, Volume 12 Issue 4