Journal of Business and Retail Management Research

Published by Centre for Business & Economic Research

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Justin Beneke

Winchester Business School University of Winchester

8 published articles 4725354 views 767 downloads

Published Articles

Brand perception across cultures: A comparative study of Skoda's brand characteristics in Poland and the United Kingdom

JBRMR , Volume 12 Issue 2 , 19 Jan 2018

Private label brand adoption in South Africa: a qualitative analysis of grocery products using expert opinion

JBRMR , Volume 10 Issue 1 , 04 Nov 2015

The impact of willingness to engage in negative electronic word-of-mouth on brand attitude: a study of airline passengers in South Africa

JBRMR , Volume 09 Issue 2 , 16 May 2015

The effect of corporate reputation on retailer brand equity: A study of two South African grocery chains

JBRMR , Volume 09 Issue 2 , 16 May 2015

A demographic analysis of brand perceptions: The case of a private label breakfast cereal in South Africa

JBRMR , Volume 09 Issue 1 , 09 Nov 2014

An application of sweeney's risk-price-quality-value framework through a consideration of store brand merchandise

JBRMR , Volume 07 Issue 1 , 18 Jul 2013

A closer inspection of the impact of perceived risk on purchase intention of premium private label brands: The effect of age, gender, income and racial group

JBRMR , Volume 07 Issue 2 , 23 Jun 2013

Profiling supermarket shoppers in South Africa - a segmentation analysis of service quality dimensions

JBRMR , Volume 05 Issue 1 , 24 Feb 2012