Journal of Business and Retail Management Research

Driven by the new generation of digital intelligence technology, the platform economy has emerged as an important force to drive industrial development and enterprise growth, and how to improve the effectiveness of enterprise platform-based transformation has become an important issue. This paper uses a sample of 30 domestic listed enterprises and adopts the fuzzy set qualitative comparative analysis (fsQCA) method to select six representative factors from two dimensions, namely environment, and organization, to explore the effect of the grouping effect on the effectiveness of platform transformation of enterprises. The study found that there are three ways to help companies achieve high platform transformation effectiveness, namely digital level + managerial cognitive ability, digital level + resource allocation ability, and government support + resource allocation ability, as well as three paths that lead to low platform transformation performance. The findings suggest that companies can, on the one hand, strive to improve certain key elements and move towards similar paths according to their circumstances, or, on the other hand, make organizational changes to shift to favorable paths and avoid unfavorable ones. This study not only extends the theoretical research on the impact paths of platform-based transformation but also provides valuable references on how companies can develop platform-based transformation strategies.

On 23 June 2016 the UK voted to leave the EU, (Brexit).  A four year and six-month period of uncertainty ensued before Article 50 was activated.  Eventually the UK-EU Trade and Cooperation Agreement (TCA) came into force on 1 May 2021. The UK retail sector, in particular the textile/clothing and footwear, relies on high levels of international importation to the UK.  As the negotiations between the UK and the EU were undertaken, key elements featured in the development of the new Brexit policy.  This paper examines the impact on the textile/clothing and footwear UK importation trade in relation to three of these key elements:-

· June 23, 2016, UK voted to leave the EU.

· 29 March 2017 Article 50 was triggered.

· October 2019 Article 50 extended.

The data was modelled using the main five UK import partners in relation to textile/clothing and footwear from the WITS (World Integrated Trade Solution) database and the UK Office of National Statistics annual and monthly data sets, in relation to the three key elements of policy. The study provided an initial insight into the impact of policy decision making during the Brexit process. The findings show that Key elements of Brexit policy making had a negative impact on importation trade in relation to Textile/Clothing and Footwear. Further research is recommended to establish the long-term effects of Brexit policy on the UK retail economy as a whole, over the next five years.  This to be extended to the export of textile/clothing and footwear from the UK to EU and Non-EU trading partners.

To achieve an agile business culture, leaders must match styles with situations (leadershift). Such a goal can be acquired by utilizing special abilities and skills, such as Mindfulness. We tested such a framework of research to identify the role of Mindfulness as a personality trait that any leader should effectively utilize to achieve an agile organizational culture successfully. The variance model was applied by a cross-sectional survey on a sample from the Egyptian Post Authority to evaluate their success using the proposed tools in their latest era of significant changes. Findings reveal that Mindfulness is a compelling personality trait that facilitates leadershift, identified as shifting leadership styles with high flexibility to fit the situation. Such a trait helped the management of the Egyptian Post Office to achieve a thriving agile culture as a state-owned enterprise. Moreover, further implications were highlighted for practitioners and academic researchers to investigate the relationship profoundly.

This study aims to discuss a practical set of store image dimensions in a supermarket format to understand the relationship between store image and consumer patronage behaviour. A quantitative approach was applied to 506 datasets obtained from a survey conducted in Ho Chi Minh City. Using a structured equation modelling (SEM) approach, an analytical framework with practical dimensions is proposed to measure consumers’ perspectives and attitudes.

Five dimensions have been validated, resulting in consumers’ intentions to visit supermarkets: store atmosphere, merchandise, store location, customer service and promotional tools. The SEM results reveal that the most significant impact comes from store atmosphere, followed by merchandise dimension as a merged dimension based on product price. The findings imply that Vietnamese consumers perceive store image through a more holistic and interrelated view of newly boosted retail formats in the transitional market.

 The study's examination of the factors that determine supermarket image in Vietnam – a leading retail market in a booming, medium-developed country – provides guidelines that contribute to the development of strategies to win consumers’ support.

The study is expected to be a valuable reference for research on retail markets in other emerging countries and to provide helpful information for winning consumer support and ensuring business sustainability beyond the impact of COVID-19.

To manage the understanding and aptitude contests of new developing technologies and processes of tactical methodologies for holistic human resource management is very much needed in most manufacturing companies. The continuous automation of straightforward manufacturing processes causes high-level complexity workspaces to expand, which leads to an increase in the need for highly educated staff who have graduate degrees only. The real struggle is to qualify individuals to shift their capabilities to workstations with more complicated procedures and guarantee the preservation of a role in transforming the familiar working environment. By merging the concepts of holistic internal marketing, key conclusions are drawn. A correlation marketing theory establishes a holistic internal marketing viewpoint; it does not depend merely on traditional marketing concepts and tools and focuses on three functional areas. This research will further explore the subject and purposes of core holistic marketing and the inevitability of constructing core associations. A contribution to expanding the interior all-inclusive holistic marketing theory by presenting a broader perception of the idea, in which both holistic marketing and human resources are combined to create a core holistic marketing application. Another aspect that will be presented is an inclusive understanding of the core marketing execution practice. A holistic marketing implementation model will be presented, strengthening the body and exterior interactions by convening internal customers' demands and fostering a holistic marketing vision from a human resource standpoint.

In the world today, seaports play a crucial role in the economic and environmental sustainability of tourism destination. Seaports and their related facilities of different types and sizes are competing to capture market share globally. This study seeks to investigate the impact of seaport marketing mix strategies on customer satisfaction, identifying the significant marketing mix tactic that should be of focus to cities with seaports. This quantitative research uses deductive approach to develop a proposed model with various hypotheses to be tested. It is considered descriptive research as it seeks to depict the characteristics of a population being studied as well as to answer questions that pertain and explain seaport marketing strategies and its impact on customer satisfaction. Online questionnaires are distributed through convenience sampling during cross-sectional timeframe- December 2021 and January 2022. Results show that seaport-services, promotion, staff, physical evidence, and process has a positive significant impact customer satisfaction with the seaport. Seaport place/distribution and price are insignificant on customer satisfaction. This research is among ongoing attempts to study seaport marketing so to improve the current tourism industry of a nation. The focus is on seaport satisfaction, uncovering the significant marketing mix experiences to propose an effective marketing strategy. This research thus provides a significant addition to marketing knowledge for an increasingly important sector of the tourism industry, illustrating the vitality of the marketing mix and how the marketing mix elements vary from one field to another field.

This study examines, through a critical literature review and an empirical study, the effect on employee engagement of work-related  attitudes as these develop in a crisis situation. Using as case study  the Greek financial crisis and its effect on business life & organizational behaviour, the study identifies four work related attitudes - person-organisation fit, affective commitment, psychological climate and ethical leadership- examines their interaction with employee engagement, and, adopting a crisis management (CM) theoretical framework perspective, it also examines employee engagement and ethical leadership as useful and efficient mechanisms to cope with the crisis. Through a quantitative analysis of selected empirical data from a heterogeneous sample of Greek private sector employees, the study indicates that employee engagement has positive relations with person-organisation fit, affective commitment, psychological climate and ethical leadership under an economic crisis. These research findings have important implications to organizations and its decision makers dealing with a crisis. The paper concludes with implications for further research. 

Over the course of the last 3 decades, the world has seen monumental shifts in how information is collected, transmitted, and disseminated. Every aspect of our personalities that live on the internet, including our browser history, photos we post to social media, our shopping decisions and our selection of online friends, has been collated, quantified, and assimilated into a digital profile, which has skyrocketing value to an increasing number of businesses. With these developments in technology come the inevitable questions of ownership of such data, its use, misuse and even possible theft. This paper takes a comprehensive and comparative look at the data privacy legislature in the two largest data hubs in the world, namely the United States and the European Union. The paper also seeks to address the shortcomings of certain, past legislative decisions, and makes a recommendation for the future. To do this, we analyze the events of the past, using the 2016 Facebook/Cambridge Analytica data scandal as a focal

point. On analyzing the major differences between American privacy law and the preeminent document on data privacy at the time, namely the Global Data Privacy Regulations (GDPR), we conclude that data privacy in the United States is in its nascent stages, in dire need of an overhaul. The California Consumer Privacy Act is the legislature that comes close to mimicking the function of the GDPR, albeit at a much smaller scale. The other remedies include the American Data Privacy and Protection Act (ADPPA), which is already under consideration by Congress, or a state-by-state approach.