Articles
The sales effect of in-store product displays: The special case of total product relocation
DOI: https://doi.org/10.24052/JBRMR/V15IS01/ART-01
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Purpose of the research: Special product displays are expected to increase sales of the products they contain. Opposite to the rich existing literature on the impact of product in-store displays, we investigate the case of total product relocation instead of using the display location as an additional sales spot (secondary location strategy).
Design/methodology: In our setting, products are fully taken off the usual shelf and put into special displays close to the checkout area. We use data from a field experiment conducted in 214 stores of a German perfumery chain, in which eight products were moved to an in-store display.
Results/findings: Compared to the control group, the treated products placed in display boxes show a statistically significant increase in sales. The precise effect differs markedly between the investigated products, ranging from 80% to 478%. Accumulated sales increased by 217.69€ per week on average due to the installation of product displays. We can conclude that complete relocation, indeed, boosts sales, but the precise magnitude seems to be driven by factors not covered in this study.
Practical implications and Conclusions: Based on the product selection, the results seem transferable to both other perfumery stores as well as general supermarkets. However, given the low additional revenues, retailers must consider all the additional costs associated with the implementation of product displays such as the costs of installing and maintaining the display, the costs of removing tags and rearranging the former shelf, and any opportunity costs. If these costs do not exceed the estimated effect, then the installation could be of economic importance.
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Developing a framework for block chain adoption using TOE model
DOI: https://doi.org/10.24052/JBRMR/V15IS01/ART-02
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The purpose -Block chain has numerous benefits such as decentralization, persistency, anonymity, and auditability. Although a number of studies focus on using the block chain technology in various application aspects, there is not a specific previous study focus on the block chain technology in both technological context and business organizations through the supply chain flows. Therefore, the purpose of this paper empathizes how using the technological theories and block chain technologies through the supply chain will affect it as a whole; in addition to such adoption is very rare to be represented especially in developing countries as this part is fulfilled by our paper research.
Design/methodology/approach – Data were collected through a self-created questionnaire a number of 427 respondents were included in the questionnaire analysis which were collected from employees of supply chain and logistics companies.
Practical implications – The findings reveal the importance after conducting regression analysis and SEM, it was observed that reducing complexity and lowering supply chain investment costs associated with traditional supply chain transactions were some of the key drivers for block chain adoption, as well as a desire to benefit from enhanced compatibility and regulatory support. However, achieving security is considered as the main and most important driver.
Originality/value -This research provides an insight to understand the significant dimensions of block chain adoption, where the dimensions of security, regulatory support, competitive pressure, compatibility, and complexity are found to have a significant effect on block chain adoption
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Error Management Culture and its impact on organizational performance: A moderated mediation model
DOI: https://doi.org/10.24052/JBRMR/V15IS01/ART-03
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Errors are ubiquitous in organizational life and have both positive and negative consequences for organizational performance. Given its importance, we have developed a moderated mediated model to analyze the impact of organizational error management culture on organizational performance by extending error management and share cognition theory. The newly developed model was tested in the service industry of Pakistan. The sample size of the study was 300 employees with a response rate of 96%. The data was collected through a web-based questionnaire. The constructs used in the study were adapted from earlier established scales and measures. Smart PLS was used to test the structural model. Consistent with our hypotheses, the results show that error management culture is positively related to organizational performance and this relationship is mediated by organizational learning from errors and innovative work behavior. The results further demonstrated that perceived psychological safety moderated the direct relationship between organizational learning from errors and error management culture in such a way that relationship is stronger when perceived psychological safety is high. The current study extends the relevant literature and has significant implications for management, theory, and research. For instance, perceived psychological safety in earlier studies has been used as a mediator while we have used it as a moderator. In addition, we tested multi mediation (i.e., organizational learning from errors and innovative work behavior) to empirically validate the relationship of error management culture and organizational performance
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Determinants of Hungarian negotiators’ trust-level
DOI: https://doi.org/10.24052/JBRMR/V15IS01/ART-04
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Trust is considered to be an essential element of effective business relationships. However, it is not easy to build trust as it varies from culture to culture which aspects influence trust-level. Therefore, the purpose of the paper is to discuss the importance of trust in cross-cultural business contexts from Hungarian negotiators’ viewpoint as well as to reveal the factors that determine their trust-level. This provides the originality of the paper, since no research like this has been conducted so far. To achieve this purpose, an assumption was formulated and tested using data deriving from a two-phase research. In the first phase, a questionnaire survey was carried out to assess the importance of trust in cross-cultural business contexts, and then structured interviews were conducted to reveal the determinants of the respondents’ trust-level. The findings show that the factors related to the relationship (e.g. previous experience, duration of the relationship, frequency of the contacts) determine the respondents’ trust-level the most, however, the role of stereotypes is also important. It is also revealed that the potential consequences of the low level of trust include more regulations, more misunderstandings, and changed behaviour and attitude. The paper concludes that even though stereotypes are not the most determining factors, their role is remarkable. The paper also formulates some practical implications, namely that Hungarian negotiators should use stereotypes accurately to avoid behaviours that diminish trust, and foreign businesspeople should be aware of the fact that stereotypes sometimes determine their Hungarian partners’ attitude and trust-level.
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Saudi Aramco’s IPO: The motivational factors involved in the purchase of Saudi Aramco shares
DOI: https://doi.org/10.24052/JBRMR/V15IS01/ART-06
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This study investigates the main reasons behind the purchase of Aramco shares. It examines whether the following financial variables: financial literacy, financial self-efficacy, financial behavior and financial perceived value influence the attitude towards Saudi Aramco's IPO. Other variables dealing with environmental concerns and patriotism perception were added to this analysis, making it one of the pioneer studies in this field. A primary data collection through a survey questionnaire and structural equation modeling (SPSS-AMOS-26) were followed to study our research hypotheses. Our findings highlight a significant relationship between patriotism level, environmental concerns and attitude towards Saudi Aramco's IPO, which may encourage financial institutions to slot this investors’ psychosocial side in their marketing strategy, making environment sustainability a part of their corporate identity. Our study will also open the way for further investigation on the role played by these variables on financial decision making and to what extend a financial organization can use them to enhance its performance and gain investors’ attention.
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The evaluation of the supply chain management challenges South African fashion designers experience in the retail clothing environment
DOI: https://doi.org/10.24052/JBRMR/V15IS01/ART-07
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The purpose of this paper was to investigate the challenges South African fashion designers experienced when managing their supply chain network in the retail clothing industry. In today’s complex markets, the susceptibility of the supply chain is viewed as an ongoing issue for several industries and it is no different for fashion designers. As a result, in the past, the visibility of South African fashion designers in the retail environment appeared to be minimal, due to a number of challenges.
This paper is based on qualitative research that made use of in-depth semi-structured interviews with a total of twenty-four participants, with the sample divided into five groups representing different industry professionals. Semi-structured interviews allowed the participants to answer the questions unreservedly based on their own personal and professional experiences. The findings revealed that South African fashion designers in the retail industry experienced a number of supply chain challenges such as cash flow and funding, fabric, challenges associated with cutting, making and trimming (CMT) companies, skills and knowledge, fashion designer’s business acumen, market access and location, human skilled resources, garment and production quality, fragmentation, costing, marketing, competition, and other isolated challenges that were mentioned by a few participants.
The practical implications of this paper include the need for responsible stakeholders to put in place mechanisms to reduce the supply-chain-management challenges South African fashion designers are facing in the retail clothing industry. As a result, close proximity supply chain networks that could support effective communication amongst members of the supply chain are recommended.
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