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Online ISSN 2056-6271
ICO Registration Number: ZA522255
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Journal of Business and Retail Management Research
Published by Centre for Business & Economic Research
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10th International Conference on Restructuring of the Global Economy (ROGE) 2021
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International Conference on Reshaping Sustainable Futures in the Intelligent Era (ICRSF)-2026
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15th International Conference on Business and Economic Development (ICBED) - 2026
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13th International Conference on Restructuring of the Global Economy (ROGE)-Promoting Sustainability
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Sara Mohamed Abdelaziz El-Menawy
Future University in Egypt
1 published articles
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Social media marketing activities and purchase intention among bottom-of-the-pyramid consumers: The moderating role of sustainability perception in Egypt's FMCG sector
JBRMR , Volume 21 Issue 01 , 29 Sep 2026
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