Journal of Business and Retail Management Research

Published by Centre for Business & Economic Research

Browse Current Issue Authors Submission Guide Submit Article

Author Profile

Author Archive

Richard Chinomona

Marketing Division School of Economic and Business Sciences Faculty of Commerce

1 published articles 623711 views 307 downloads

Published Articles

The influence of brand awareness, brand association and product quality on brand loyalty and repurchase intention: a case of male consumers for cosmetic brands in South Africa

JBRMR , Volume 12 Issue 1 , 05 Oct 2017