TY  - JOUR
TI  - Social media marketing activities and purchase intention among bottom-of-the-pyramid consumers: The moderating role of sustainability perception in Egypt's FMCG sector
AU  - Sara Mohamed Abdelaziz El-Menawy
AU  - Noha Magdy Kamel El-Sharawy
JO  - Journal of Business and Retail Management Research
VL  - Volume 21
IS  - Issue 01
PY  - 2026
DA  - 2026/09/29
UR  - https://jbrmr.com/details&cid=610
ER  -