TY  - JOUR
TI  - Social media marketing activities and purchase intention among bottom-of-the-pyramid consumers: The moderating role of sustainability perception in Egypt's FMCG sector
AU  - Sara Mohamed Abdelaziz El-Menawy
AU  - Noha Magdy Kamel El-Sharawy
JO  - Journal of Business and Retail Management Research
VL  - Volume 21
IS  - Issue 01
PY  - 2026
DA  - 2026/09/29
UR  - https://jbrmr.com/details&cid=610
ER  - 

TY  - JOUR
TI  - Digital technology, healthcare delivery, and patient satisfaction: The moderating effect of innovation technology on the ghanaian health sector
AU  - Joseph Lanton Adjei Mensah
AU  - Charity Adomako
AU  - Timothy Kingsford Addo
AU  - Annie-Ruth Woode
AU  - John Jasper Essuman
JO  - Journal of Business and Retail Management Research
VL  - Volume 21
IS  - Issue 01
PY  - 2026
DA  - 2026/10/01
UR  - https://jbrmr.com/details&cid=611
ER  - 

TY  - JOUR
TI  - A study into the alignment of ethical marketing practices with national tourism policy frameworks for the promotion of sustainable elephant tourism in Sri Lanka
AU  - Luwanya Thurkaa Krishnamoorthy
AU  - B. A. N. Eranda
JO  - Journal of Business and Retail Management Research
VL  - Volume 21
IS  - Issue 01
PY  - 2026
DA  - 2026/10/01
UR  - https://jbrmr.com/details&cid=612
ER  - 

TY  - JOUR
TI  - Psychological mechanisms leading to rebound purchase decisions after political tensions ease: From boycott to buyback
AU  - Tareq Nael Hashem
AU  - Tahreer M. Abu Hmeidan
JO  - Journal of Business and Retail Management Research
VL  - Volume 21
IS  - Issue 01
PY  - 2026
DA  - 2026/10/09
UR  - https://jbrmr.com/details&cid=613
ER  -