@article{saramohamedabdelazizelmenawy2026610,
  title = {Social media marketing activities and purchase intention among bottom-of-the-pyramid consumers: The moderating role of sustainability perception in Egypt's FMCG sector},
  author = {Sara Mohamed Abdelaziz El-Menawy and Noha Magdy Kamel El-Sharawy},
  journal = {Journal of Business and Retail Management Research},
  volume = {Volume 21},
  number = {Issue 01},
  year = {2026},
  url = {https://jbrmr.com/details&cid=610},
}