Journal of Business and Retail Management Research
Volume 15 Issue 02 (April 2021)
Issue citation and reference package
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1. Determining which metrics matter in social media marketing
Authors: Rosa Lemel
Published: 29 Apr 2021
Article URL: https://jbrmr.com/details&cid=556
References: Abubakar, H. L. (2011). An evaluation of a company's resources and capabilities; achieving and sustaining competitive advantage. Journal of Management Research and Development, 2(1). Alhaimer, R. (2019). Adopting social media and identifying return on investment from using social media as a marketing tool amongst Kuwaiti S.M.E.s. Academy of Marketing Studies Journal, 23(2), 1-13. Bai, L., & Yan, X. (2020). Impact of firm-generated content on firm performance and consumer Engagement: Evidence from Social Media in China. Journal of Electronic Commerce Research, 21(1), 56-74. Basri, W. S., & Siam, M. R. A. (2017). Maximizing the social media potential for small businesses and startups: A conceptual study. International Journal of Economic Perspectives, 11(2), 341-346. Dholakia, U.M. and Durham, E., (2010), "One café chain's Facebook experiment", Harvard Business Review, Vol. 88 No. no. 3, p. 26. Geier, S. (2020). The marketing metrics that matter: B.N.H. Business NH Magazine, 37(2), 18-19. Heberger, K. (2020). Measuring social media marketing success beyond the 'like'. Rochester Business Journal, 36(8), 19. Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenge and lucre of social media. Business Horizons, 53(1). Lai, I. K. W., & Liu, Y. (2020). The effects of content likeability, content credibility, and social media engagement on users' acceptance of product placement in mobile social networks. Journal of Theoretical and Applied Electronic Commerce Research, 15(3), 1-19. Lee, D., Hosanagar, K., & Nair, H. S. Advertising Content and Consumer Engagement on social media: Evidence from Facebook. Management Science,Vol.64,No.11:5101-5131,2018. Michaelidou, N., Siamagka, N.T. and Christodoulides, G. ( 2011 ), " Usage, barriers and measurement of social media marketing: an exploratory investigation of small and medium B2B brands ", Industrial Marketing Management, Vol. 40 No. 7, pp. 1153 – 1159 Newman, T., Peck, J.F., Harris, C. and Wilhide, B., (2013), Social media in sports marketing, Holcomb Hathaway, Scottsdale, AZ Omolloh, A. H., & Lao, T. (2020). A case study on social media as an effective management tool. Journal of Management Policy and Practice, 21(3), 9-40. Osokin, N. (2019). User engagement and gratifications of N.S.O. supporters on facebook. International Journal of Sports Marketing & Sponsorship, 21(1), 61-80. Skulme, R., & Praude, V. (2016). Social media evaluation metrics. Oeconomia Copernicana, 7(1), 131-142. Uyar, A., Boyar, E., & Kuzey, C. (2018). Does social media enhance firm value? evidence from turkish firms using three social media metrics. Electronic Journal of Information Systems Evaluation, 21(2), 131-142.
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2. Leadership influence on the relationship between communication satisfaction and job satisfaction in computer-mediated communication environments
Authors: Ever Bedoya
Published: 29 Apr 2021
Article URL: https://jbrmr.com/details&cid=558
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Sustainability, 12(9), pp. 1-18. Bresnahan, T. & Yin, P. L. (2017). Adoption of New Information and Communications Technologies in the Workplace Today. Innovation Policy and the Economy, 17(1), pp. 95-124. Burns, J. M. (1978). Leadership. New York: Harper & Row. CalculatorSoup, LLC (2019). Random Number Generator. [Online] Available at: https://www.calculatorsoup.com/privacy.php [Accessed 12 09 2019]. Çetin, M., Karabay, M. E. & Efe, M. N. (2012). The Effects of Leadership Styles and the Communication Competency of Bank Managers on the Employee’s Job Satisfaction: The Case of Turkish Banks. Procedia - Social and Behavioral Sciences, Volume 58, p. 227–235. Choi, S. B., Kim, K. & Kang, S. W. (2017). Effects of transformational and shared leadership styles on employees’ perception of team effectiveness. Social Behavior and Personality: An International Journal, 45(3), p. 377–386. Clark, A. E. & Oswald, A. J. (1996). Satisfaction and comparison income. 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Examining communication satisfaction, Confucian work dynamism and job satisfaction: A comparative study of international and domestic hotels in Hainan, China. The Journal of the South East Asia Research Centre for Communication and Humanities, 8(1), pp. 105-127. Lakhani, H. A. (1989). The Determinants of Job Satisfaction: A Multidisciplinary, Multivariate Analysis of the US Army, Alexandria: United States Army Research Institute for the Behavioral and Social Sciences. Locke, E. A. (1976). The nature and causes of job satisfaction. In: Handbook of industrial and organisational psychology. Chicago (Illinois): Rand McNally, pp. 1297-1343. López-Zafra, E., Garcia-Retamero, R. & Landa, J. M. A. (2008). The role of transformational leadership, emotional intelligence, and group cohesiveness on leadership emergence. Journal of Leadership Studies, 2(3), pp. 37-49. Malhotra, N. K. (2010). Marketing Research: An Applied Orientation. 6 ed. Upper Saddle River: Pearson Education, Inc. 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Organisational communication and information processes in an Internet-enabled environment. Psychology & Marketing, July, 17(7), p. 607–632. Stich, J.-F., Tarafdar, M. & Cooper, C. L. (2018). Electronic communication in the workplace: boon or bane? Journal of Organisational Effectiveness: People and Performance, 5(1), pp. 98-106. Stich, J.-F.et al. (2017). Workplace stress from actual and desired computer-mediated a multi-method study. New Technology, Work and Employment, 32(1), pp. 84-100. Tajudeen, F. P., Jaafar, N. I. & Ainin, S. (2018). Understanding the impact of social media usage among organisations. Information & Management, 55(3), pp. 308-321. Thayer, L. (1968). Communication and communication systems in organisation, management, and interpersonal relations. Homewood: Irwin, Inc. Tsang, S., Royse, C. & Terkawi, A. (2017). Guidelines for developing, translating, and validating a questionnaire in perioperative and pain medicine. 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3. Effect of value-added services on transactional behaviour
Authors: Zoleka Mthembu; Seugnet Bronkhorst
Published: 29 Apr 2021
Article URL: https://jbrmr.com/details&cid=559
References: Al-Rabayah, W., Khasawneh, R., Abu-Shamaa, R. & Alsmadi, I. (2017). Strategic uses of social media for improved customer retention, Hershey: IGI Global: Business Science Reference. Bazargan, A., Zolfaghari, S. & Karray, S. (2017). Modeling reward expiry for a loyalty program in a competitive market. International Journal of Production Economics, 193: 352-364. Braciníková, V. & Matušínská, K. (2016). Marketing communication of brand in the financial service brand communication. Marketing Identity, (2): 39-53. Bruneau, V., Swaen, V. & Zidda, P. (2018). Are loyalty program members really engaged? Measuring customer engagement with loyalty programs. Journal of Business Research, 91: 144-158. Buszko, M., Krupa, D. & Chojnacka, M. (2019). Young people and banking products and services in Poland: The results of empircal studies. Ekonomia i Prawo, 18(2): 147-164. Chan, K., Tsang, L. & Chen, J. (2017). Marketing bank service to youth in China. Young Consumers, 18(3): 278-289. Chaudhuri, M., Voorhees, C.M. & Beck, J.M. (2019). The effects of loyalty program introduction and design on short- and long-term sales and gross profits. Journal of the Academy of Marketing Science, 47(4): 640-658. Chua, W.F. (2019). Radical developments in accounting thought? Reflections on positivism, the impact on rankings and research diversity. Behavioral Research in Accounting, 31(1): 3-20. doi: 10.2308/bria-52377. De Jager, A. (2015). Why invest in the youth? Internal Bank Z report: Unpublished. Dorotic, M., Verhoef, P.C., Fok, D. & Bijmolt, T.H. (2014). Reward redemption effects in a loyalty program when customers choose how much and when to redeem. International Journal of Research in Marketing, 31(4): 339-355. Hefner, D., Knop, K., Schmitt, S. & Vorderer, P. (2019). Rules? Role model? Relationship? The impact of parents on their children’s roblematic mobile phone involvement. Media Psychology, 22(1): 82-108. Hoffman, B. (2019). The role of advertising in shaping children’s preferences of consumption. Trakia Journal of Sciences, 17(2): 115-124. Kalbach, J.S. (2016). Mapping experiences: A complete guide to creating value through journeys, blueprints and diagrams. s.l.:O'Reilly Media. Kumar, S. & Suresh, G. (2017). Effetiveness of value added services in public sector banks - a factor analysis. International Journal of Research in Commerce & Management, 8(10): 19-24. Kumar, V. & Reinartz, W. (2016). Creating Enduring Customer Value. Journal of Marketing, 80(6): 36-68. Löbler, H. & Wloka, M. (2019). Customers' everyday understanding of 'value' from a second-or cybernetic perspective. Journal of Marketing Management, 35(11/12): 992-1014. Mahalakshmi, V. & Saravanaraj, M.G. (2013). Customers’ perception about value added services rendered by banks. African Journal of Business Management, 7(29): 2845-2851. Nastasoiu, A. & Vandenbosch, M. (2019). Competing with loyalty: How to design successful customer loyalty reward programs. Business Horizons, 62(2): 207-214. Nevskaya, Y. & Albuquerque, P. (2019). How Should Firms Manage Excessive Product Use? A Continuous-Time Demand Model to Test Reward Schedules, Notifications, and Time Limits. Journal of Marketing Research (JMR), 56(3): 379-400. Roberts-Lombard, M. & Paramasur, S.B. (2015). Consumer Behaviour. Claremont: Juta and Company. Salem, M.Z., Baidoun, S. & Walsh, G. (2019). Factors affecting Palestinian customers’ use of online banking services. International Journal of Bank Marketing, 37(2): 426-451. Watson, G., Beck, J., Henderson, C. & Palmatier, R. (2015). Building, measuring, and profiting from customer loyalty. Journal of the Academy of Marketing Science, 43(6): 790-825. Wijland, R., Hansen, P. & Gardezi, F. (2016). Mobile nudging: Youth engagement with banking apps. Journal of Financial Services Marketing, 21(1): 51-63. Yin, R.K. (2018). Case study research and applications: design and methods. 6th ed. Sage Publications, Los Angeles. Zhang, A. (2017). Data analytics: Practical guide to leveraging the power of Algorithms, data science, data mining, statistics, big data, and predictive analysis to improve business, work, and life. CreateSpace Independent Publishing Platform
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4. Staff motivators in organised retail sector
Authors: Gairik Das; Sohini Dutta
Published: 29 Apr 2021
Article URL: https://jbrmr.com/details&cid=560
References: Abadi, F. E., Jalilvand, M. R., Sharif, M., Salimi, G. A., & Khanzadeh, S. A. (2011). A Study of Influential Factors on Employees’ Motivation for Participating in the In-Service Training Courses Based on Modified Expectancy Theory. International Business and Management, 2 (1), 157-169. Dwivedula, Ravikiran & Muller, R., 2011. Work Motivation as a Determinant of Organizational and Professional Commitment in Case of Temporary Organizations: Theoretical Perspectives. International Research Network for Organizing by Projects, 10, pp.1-27. Gagne, M. & Deci, L., 2005. Self-determination Theory and Work Motivation. Journal of Organizational Behaviour, 26, pp.331-362. George,L. & Sabapathy, T., 2011. Work Motivation of Teachers: Relationship with Organizational Commitment. Canadian Social Science, 7(1), pp.90-99. Ghauri, P. & Gronhaug, K., 2002. Business Research Methods in Business Studies: A Practical Guide. 2nd ed. Sydney: Sydney Prentice Hall. Hunjra A.I, Ali M.A, Chani M.I, Khan H. and Rehman K. (2010). Employee Voice and Intent to Leave:  An  Empirical  Evidence  of  Pakistani  Banking  Sector.  African  Journal  of  Business Management. 4(14), Pp.3056-3061. Kalimullah A.R., Yaghoubi N.M., Moloudi J.,(2010). European Journal of Economics, Finances and Administrative Sciences, 24, 165-171 Mathis, R. L., & Jackson, J. (2011). Human resource management: Essential perspectives (6th ed.). Mason, OH: Cengage Learning. Mohsan, F., Nawaz, M., Khan, M., Shaukat, Z. and Aslam, N., 2004. Are Employees Motivation, Commitment and Job Involvement Inter-related: Evidence from Banking Sector of Pakistan. International Journal of Business and Social Science, 2(17), pp.226-233. Tella, A., Ayeni, O. & Popoola, O., 2007. Work Motivation, Job Satisfaction, and Organisational Commitment of Library Personnel in Academic and Research Libraries in Oyo State, Nigeria. Library Philosophy and Practice, 9(2). Thomas, B. & Velthouse, A., 1990. Cognition Elements of Empowerment: An "Interpretive" Model of Intrinsic Task Motivation. Academy of Management Review, 15, pp.666-681. Yaseen A.,(2013). Effect of Compensation Factors on Employee Satisfaction- A Study of Doctor’s Dissatisfaction in Punjab. International Journal of Human Resource Studies, 3(1). Yazdani, B. O., Yaghoubi, N. M., & Giri, E. S., (2011). Factors affecting the Empowerment of Employees. European Journal of Social Sciences, 20 (2), 267-274
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5. Competitive factors between local and foreign national small business retailers in South Africa: The case of Cape Town’s Townships
Authors: Maphelo Malgas; Wellington .B. Zondi
Published: 29 Apr 2021
Article URL: https://jbrmr.com/details&cid=561
References: Adisa, T.A., Abdulraheem, I. & Mordi, C. 2014. The characteristics and challenges of small businesses in Africa: an exploratory study of Nigerian business owners. Economic Insights, III (LXVI)(4):1-14. Aurick, M., Munalula, M., Mundia, L., Mwale, N.S. and Vincent, K., 2017. Urban informality and Small-Scale Enterprise (SME) development in Zambia: An exploration of theory and practice. Journal of Behavioural Economics, Finance, Entrepreneurship, Accounting and Transport, 5(1), pp.19-29. Ahmad, M.M. & Alaskari, O. 2014. Development of assessment methodology for improving performance in SME’s. International Journal of Productivity and Performance Management, 63(4):477-498. Badenhorst-Weiss, J.A. & Cilliers, J.O. 2014. The value of a price differentiation strategy for small retail and wholesale businesses amongst price-sensitive consumers. Journal of Contemporary Management, 11:534-555. Battersby, J., Marshak, M. & Mngqibisa, N. 2017. Mapping in the invisible: the informal food economy of Cape Town, South Africa. African Food Security Urban Network (AFSUN), 24:1-47. Battersby, J. 2020. South Africa’s lockdown regulations and the reinforcement of anti-informality bias. Agriculture and Human Values, p.1. Brijlal, P., Enow, S. and Isaacs, E.B., 2014. The use of financial management practices by small, medium and micro  enterprises: a perspective from South Africa. Industry and Higher Education, 28(5), pp.341-350 Charman, A., Petersen, L. & Piper, L. 2012. From local survivalism to foreign entrepreneurship: the transformation of  the spaza sector in Delft, Cape Town. Transformation: Critical Perspectives on Southern Africa, 78:47-73. Charman, A. & Piper, L. 2012. Xenophobia, criminality and violent entrepreneurship: violence against Somali  shopkeepers in Delft South, Cape Town, South Africa. South African Review of Sociology, 43:81-105. Chimucheka, T., Chinyamurindi, W.T. and Dodd, N., 2019. The Effect of the Use of Social Networks on the Performance of Immigrant Entrepreneurs Operating Smmes in the Eastern Cape Province, South Africa. Academy of Entrepreneurship Journal, 25(4), pp.1-15. Chimucheka, T. 2013. Overview and performance of the SMMEs sector in South Africa, Mediterranean Journal of Social Sciences, 4(14):783-795. Creswell, J.W. 2015. A concise introduction to mixed methods research. Thousand Oaks, CA: Sage. Crush, J., Skinner, C. & Chikanda, A. 2015. Informal migrant entrepreneurship and inclusive growth in South Africa, Zimbabwe and Mozambique. Migration Policy Series, 68:1-72. Eicker, T. & Cilliers, J.O. 2017. Equipping small business retailers to manage logistical supply chain drivers: a theoretical guideline. Journal of Transport and Supply Chain Management, 11(0):12. Erskine, R., and Yong, J., 2020. Performance and Financial Management: Key Factors for Elhennawi, K. 2016. Factors affecting business informality among Egyptian opportunity entrepreneurs: an exploratory study. Journal of Developmental Entrepreneurship, 21(4):490-510. Gastrow, V. & Amit, V. 2013. Somalinomics: a case study on the economics of Somali informal trade in the Western Cape. ACMS Research Report, 1-37. Groenewald, A.C., Prinsloo, J.J. & Pelser, T.G. 2014. Strategic marketing insights for small business meat retailers. International Business and Economics Research Journal, 13(3):525-538. Kelley, D., Singer, S., & Herrington, M. 2016. Global monitor report (2015/16) Global Report. Makhitha, K.M. 2017. Independent retailers in South Africa: how do they select their suppliers  for survival? Journal of Contemporary Management, 14(14):416-440. Mrasi, A.P., Mason, R.B. and Jere, A., 2018. Critical skills and knowledge to succeed in the township liquor retail industry. Journal of Business and Retail Management Research, 12(3). Karadag, H., 2015. Financial management challenges in small and medium-sized enterprises: A strategic management approach. EMAJ: Emerging Markets Journal, 5(1), pp.26-40. Nandonde, F.A. & Kuada, J. 2016. Modern food retailing buying behaviour in Africa: the case of Tanzania. British Food Journal, 118(5):1163-1178. Ntema, L. & Marais, L. 2010. Trade is in our blood: Reflections on trends and conflicts in township trade. CDS Research Report, LED and SMME Development, (1):60. Otoo, M., Ibro, G., Fulton, J. & Lowenberg-Deboer, J. 2012. Micro-entrepreneurship in Niger: factors affecting the success of women street food vendors. Journal of African Business, 13(1):16-28. Porter, M.E. 2008. ‘The five competitive forces that shape strategy’. Harvard Business Review, 86(1):78-94. Qamruzzaman, M. and Jianguo, W., 2019. SME financing innovation and SME development in Bangladesh: An application of ARDL. Journal of Small Business & Entrepreneurship, 31(6), pp.521-545. Salimov, S.Y. 2018. The development of small business and private entrepreneurship. International Journal of Economics and Management Sciences, 7(4):4-5. Sekaran, U. & Bougie, R. 2016. Research methods for business: a skill building approach. 5th ed. New York: Hermitage Singer, S., Amoros, J.E., & Moska, D. 2014. Global monitor report (2014) Global Report. Spremo, T. and Mićić, J., 2015. Small enterprises: Key source of employment and economic growth. ЗБОРНИК РАДОВА ЕКОНОМСКОГ ФАКУЛТЕТА У ИСТОЧНОМ САРАЈЕВУ, 4(11), pp.63-73. Strydom, J. 2015. David against Goliath: predicting the survival of formal small businesses in Soweto. International Business and Economics Research Journal, 14(3):463-476. Strickland, A.J., Piteref, M., Gamble, J. and Thompson, A.A., 2016. Strategic management. Creating a competitive advantage. Trans. from English. Moscow, Williams [in Russian]. Wang, Y. 2016. What are the biggest obstacles to growth of SMEs in developing countries? An empirical evidence from an enterprise survey. 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6. A means end approach to domestic lead tourism marketing in emerging tourism destinations
Authors: Estone Musakabantu Muyobo; Evangelia Fragouli
Published: 29 Apr 2021
Article URL: https://jbrmr.com/details&cid=562
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