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Volume 17 Issue 01

Holistic Marketing in Human Resources

Published: 31 Oct 2022 Issue:Volume 17 Issue 01 Oct 2022 Author details below

Sherien Dajah

Department of Management, Faculty of finance and business, The World Islamic Science & Education University, Amman, Jordan

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Research summary

To manage the understanding and aptitude contests of new developing technologies and processes of tactical methodologies for holistic human resource management is very much needed in most manufacturing companies. The continuous automation of straightforward manufacturing processes causes high-level complexity workspaces to expand, which leads to an increase in the need for highly educated staff who have graduate degrees only. The real struggle is to qualify individuals to shift their capabilities to workstations with more complicated procedures and guarantee the preservation of a role in transforming the familiar working environment. By merging the concepts of holistic internal marketing, key conclusions are drawn. A correlation marketing theory establishes a holistic internal marketing viewpoint; it does not depend merely on traditional marketing concepts and tools and focuses on three functional areas. This research will further explore the subject and purposes of core holistic marketing and the inevitability of constructing core associations. A contribution to expanding the interior all-inclusive holistic marketing theory by presenting a broader perception of the idea, in which both holistic marketing and human resources are combined to create a core holistic marketing application. Another aspect that will be presented is an inclusive understanding of the core marketing execution practice. A holistic marketing implementation model will be presented, strengthening the body and exterior interactions by convening internal customers' demands and fostering a holistic marketing vision from a human resource standpoint.

Article History

Published 31 Oct 2022

How to Cite

Dajah, S.. (2022). Holistic Marketing in Human Resources. Journal of Business and Retail Management Research, Volume 17 Issue 01.

Citation Context

Archive cited by No internal citing article yet
Reference depth 6 sources listed
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Citation signal 3 recorded citations

APA

Dajah, S.. (2022). Holistic Marketing in Human Resources. Journal of Business and Retail Management Research, Volume 17 Issue 01.

MLA

Dajah, Sherien. "Holistic Marketing in Human Resources." Journal of Business and Retail Management Research, Volume 17 Issue 01, 2022.

Chicago

Sherien Dajah. "Holistic Marketing in Human Resources." Journal of Business and Retail Management Research Volume 17 Issue 01 (31 Oct 2022).

Harvard

Dajah, S. (2022) Holistic Marketing in Human Resources. Journal of Business and Retail Management Research, Volume 17 Issue 01

References

  • Armstrong, M. (2020). Armstrong's Handbook of Human Resource Management Practice. S.L.: Kogan Page.
  • Bekimbetova,G.M., Erkinov, S.B. & Rakhimov U.F.(2021). Culture and its Influence on Consumer Behaviour in the Context of Marketing (in Case of "Coca-Cola" company). Deutsche Internationale Zeitschrift für zeitgenössische Wissenschaft, (7-2), 4-6. Doi:10.24412/2701-8369-2021-7-2-4-6
  • ‌Hecklau, F., Galeitzke, M., Flachs, S. and Kohl, H. (2016). Holistic Approach for Human Resource Management in Industry 4.0. Procedia CIRP, 54, pp.1–6. doi:10.1016/j.procir.2016.05.102.
  • Pluta, A. and Rudawska, A. (2016). Holistic approach to human resources and organizational acceleration. Journal of Organizational Change Management, 29(2), pp.293–309. doi:10.1108/jocm-11-2014-0210.
  • Winata, I.G.K.A., Sanjaya, N.M.W.S. and Astana, I.G.M.O. (2020). Entrepreneurship Orientation and Holistic Marketing Mix in Creating Competitive Advantages Bumdes. Journal of Business on Hospitality and Tourism, 6(2), p.237. doi:10.22334/jbhost.v6i2.232.
  • ‌- www.mckinsey.com. (n.d.). Industry 4.0: How to navigate digitization of the manufacturing sector McKinsey. [online] Available at: https://www.mckinsey.com/capabilities/operations/our-insights/industry-four-point-o-how-to-navigae-the-digitization-of-the-manufacturing-sector [Accessed 14 Oct. 2022].

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