Cultural proximity, Per capita outlets, Market intelligence.


In India, as well as many other countries, retailing is often looked upon as a petty merchant activity and a low priority area on policy circles. Organized retailing is looked as a consumerist luxury. But the truth is that retail not only has an economic affect but also a social one. The retail revolution has set its foot on the Indian soil. It has created serious excitement among the Indian consumers and the entrepreneurs. Statistics reveal that the amount of FDI into the retail sector is huge and is expected to increase more. Every other day there is news of a new company investing in the retail sector in India. The retail stocks have become the darling of the stock market. This paper reviewed various literatures to understand the factors affecting shopping behavior in organized retail outlets. It investigates the reasons for growth in the organized retail sector. Here an attempt has been made to find the important variables, which affect the consumer’s mindset while choosing a retail outlet. There would be several factors but which of these are the most important ones are to be decided. Again the reasons for growth of organized retailing in India have been studied. A comparative analysis has been made between different age groups. It has been done to study the behavior of these groups and their reaction patterns to a set of similar variables.

Full Text : PDF

  1. Baker, J., Parasuraman, A., Grewal, D., and Voss, G.B., (2002), 
  2. “The influence of multiple store environment cues on perceived merchandise value and patronage intentions”, Journal of Marketing, Vol. 66, April, pp. 120-41.
  3. Baker, Julie, and Diana Haytko (2000), “The Mall as Entertainment: Exploring Teen Girls’ Total Shopping Experiences,” Journal of Shopping Center Research, 7(1): 29-58.
  4. Bellenger Danny N., Don H. Robertson., and Barnett A. Greengberg, 1977 “Shopping centre patronage motives” Journal of Retailing, 53 Summer, 29-38.
  5. Benoun, M and Helies-Hassid, M.L (1995), Distribution: Actuers et Strategies, Economica Paris.
  6. Berman, B. and Evans, J.R. (2001). Retail Management, (8thed), Upper Saddle River, N.J., Prentice Hall 
  7. Berry, Leonard L., Lewis P. Carbone and Stephan H. Haeckel (2002), “Managing the Total Customer Experience,” MIT Sloan Management Review, 43(3): 85-89.
  8. Bitner, M.J. (1990), “Evaluating service encounters: the effects of physical surroundings and employee responses”, Journal of Marketing, Vol.54, pp. 69-82.
  9. Dabholkar, P.A; Thorpe, D.I & Rentz, J.O.,(1996), “ a measure of service quality for retail stores: scale development and validation” Journal of the Academy of Marketing Science. 24(1), 3-16
  10. Davies, B.J, Flemmer, M (1995), "Consumer behavior convergence in the European Union", Service Industries Journal, Vol. 15 No.4, pp.177-90
  11. Fotheingham, A.S (1988) “consumer store choice and choice set definition” Marketing Science vol. 7 no.3 pp. 299-310
  12. Hisrich, R.D., Dornoff, R.J. Kernan, J.B.,(1972), “ Perceived risk in store selection”, Journal of Marketing Research, Volume 9, pp. 435-9
  13. Kinley, Tammy, Youn-Kyung Kim, and Judith Forney (2002), “Tourist-Destination Shopping Centers: An Importance-Performance Analysis of Attributes,” Journal of Shopping Center Research, 10(2): 51-72.
  14. Kooijman, Dion (2002), “A Third Revolution in Retail? The Dutch Approach To Leisure and Urban Entertainment,” Journal of Retail and Leisure Property, 2-3 (August): 214-229.
  15. Knee, Chirstopher (2002), “Learning from Experience: Five Challenges for Retailers,” International Journal of Retail and Distribution, 30(11/12): 518-531.
  16. Levitt, Theodore (1983), The globalization of markets “, Harvard Business Review, 61 (May/June), 92-102.
  17. Mulky and Nargundkar. “Modernisation in Indian Retailing: Managerial and Policy Perspectives”, in Udyog Pragati, vol. 27, no.2, pp. 1-8, April-June 2003. 
  18. Report, 2009 Global Powers of Retail, from Deloitte Touche Tohmatsu in conjunction with STORES Magazine.
  19. Nunally, J. Psychometric theory, New York; McGraw Hill, 1967.
  20. Piyush Kumar Sinha; Arindam Banerjee (2004), “Store choice behaviour in an evolving market”, International Journal of Retail & Distribution Management; vol. 32, pp. 482
  21. Sinha, P.K., Bannerjee, A. and Uniyal, D.P. (2002). Deciding where to buy: Store choice behaviour of Indian shoppers, Vikalpa, 27 (2) 13-28 
  22. Steenkamp, J.-B.E.M. and F. Ter Hofstede (2002), “International Market Segmentation: Issues and Perspectives,” International Journal of Research in Marketing, 19(3), 185-213
  23. Wang, Shuguang, Ricardo Gomez-Insausti, Marco Biasiotto, Pina Barbiero and Bruce McNally (2000), “A Comparative Analysis of Entertainment Cross-Shopping in a Power Node and a Regional Mall,” Journal of Shopping Center Research 7(1): 59-84.