{
    "journal": {
        "title": "Journal of Business and Retail Management Research",
        "acronym": "JBRMR",
        "issn_print": "",
        "issn_online": "2056-6271",
        "doi_prefix": "https://doi.org/10.24052/JBRMR/"
    },
    "article": {
        "id": 20,
        "title": "Consumer Perception at Point of Purchase: Evaluating Proposed Package Designs in an Eye-tracking Lab",
        "abstract": "In today’s retail environment, consumer products are increasingly competing for customer’s attention. Research has shown that 60-80% of purchasing decisions are influenced in-store. Thus, packaging that stands out from competitors gains a competitive advantage. This study investigates the use of eye-tracking as a method to evaluate and design packaging with better Point-of-Purchase qualities. An eye-tracking laboratory was used and shoppers were recruited for three rounds of experiments. In total, 128 participants were recruited in order to assess the potential of eye-tracking. Results show that, when taking some methodological constraints into account, eye-tracking complements traditional methodologies with further insights when investigating the Point-of-Purchase qualities of packaging.",
        "keywords": [
            "Eye-tracking",
            "point-of-purchase marketing",
            "FMCG",
            "Package design"
        ],
        "doi": "",
        "url": "https://jbrmr.com/details&cid=20",
        "pdf_url": "https://jbrmr.com/cdn/article_file/i-4_c-20.pdf",
        "volume": "Volume 05",
        "issue": "Issue 1",
        "issue_id": 4,
        "issue_published_month": "2010-10-01",
        "published_date": "2012-02-24",
        "online_first_status": "no",
        "online_first_date": "",
        "history": {
            "received": "",
            "revised": "",
            "accepted": ""
        },
        "declarations": {
            "funding": "",
            "conflict_of_interest": "",
            "data_availability": "",
            "author_contributions": ""
        },
        "notice": {
            "type": "none",
            "text": ""
        },
        "metrics": {
            "views": 581197,
            "downloads": 71,
            "citations": 0
        },
        "authors": [
            {
                "name": "Erik Wastlund",
                "organization": "CTF-Service research center, Karlstad University",
                "country": ""
            },
            {
                "name": "Poja Shams",
                "organization": "CTF-Service research center, Karlstad University",
                "country": ""
            },
            {
                "name": "Martin Lofgren",
                "organization": "CTF-Service research center, Karlstad University",
                "country": ""
            },
            {
                "name": "Lars Witell",
                "organization": "CTF-Service research center, Karlstad University",
                "country": ""
            },
            {
                "name": "Anders Gustafsson",
                "organization": "CTF-Service research center, Karlstad University",
                "country": ""
            }
        ],
        "supplementary_materials": []
    }
}