{
    "journal": {
        "title": "Journal of Business and Retail Management Research",
        "acronym": "JBRMR",
        "issn_print": "",
        "issn_online": "2056-6271",
        "doi_prefix": "https://doi.org/10.24052/JBRMR/"
    },
    "article": {
        "id": 193,
        "title": "The right pricing strategy for offline retailers when expanding into the online sales channel",
        "abstract": "The primary aim of this paper is to develop a conceptual framework for the right pricing strategies for offline retailers when expanding in the online sales channel. Despite lots of research of price levels and price dispersion in the online channel, the fact that offline retailers do pursue a specific pricing strategy when they make the decision to expand in the online sales channel is widely neglected. This paper closes this research gap and provides recommendations that are dependent on the retailer´s current pricing strategy. Germany´s largest consumer electronics retailer Media Markt serves as an illustrative example in this realm.",
        "keywords": [
            "pricing strategies",
            "online retailing",
            "multi-channel retailing",
            "Media Markt"
        ],
        "doi": "",
        "url": "https://jbrmr.com/details&cid=193",
        "pdf_url": "https://jbrmr.com/cdn/article_file/i-21_c-193.pdf",
        "volume": "Volume 09",
        "issue": "Issue 2",
        "issue_id": 21,
        "issue_published_month": "2015-04-01",
        "published_date": "2015-05-16",
        "online_first_status": "no",
        "online_first_date": "",
        "history": {
            "received": "",
            "revised": "",
            "accepted": ""
        },
        "declarations": {
            "funding": "",
            "conflict_of_interest": "",
            "data_availability": "",
            "author_contributions": ""
        },
        "notice": {
            "type": "none",
            "text": ""
        },
        "metrics": {
            "views": 580529,
            "downloads": 118,
            "citations": 0
        },
        "authors": [
            {
                "name": "Marko Kimpel",
                "organization": "HHL Leipzig Graduate School of Management Ernst-Abbe University of Applied Sciences Jena",
                "country": ""
            },
            {
                "name": "Colette Friedrich",
                "organization": "HHL Leipzig Graduate School of Management Ernst-Abbe University of Applied Sciences Jena",
                "country": ""
            }
        ],
        "supplementary_materials": []
    }
}