Consumer Behavior, Hypermarkets, Retail, Patronage, Atmosphere, Service


Grocery shopping is considered a critical and routine element of consumer behavior. Hence, numerous studies have been conducted to understand the factors influencing shoppers’ behavior. Employing a cross-sectional design, this paper aims at describing the shopping behavior of hypermarket consumers in Kuwait. Results show that nationality, payment options, and the day of the week are critical factors influencing consumers 'patronage intentions.

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